Come and meet the amazing digital world of Hyundai HCN.
The cable TV has overcome many difficulties such as the strict restriction on access and business from the start of the business, conflict with the cable community antenna television and issue on the transmission network to obtain 15,260,000 household memberships as of Mar. 2009.
As the cable TV has various channels such as news, movies, sports, education, home shopping and music, people can watch terrestrial broadcasting and satellite broadcasting through the cable TV. As the regional information media which provides the audiences with regional news and life information, it is the broadcasting media going along with local residents.
The environment surrounding the broadcasting industry these days changes day by day. Compared to the period when the cable TV was first introduced, now is the time when the changes in the broadcasting environment are accelerated.
The rapid technological development in the broadcasting and telecommunication fields or the technological development such as the digitalization results in the appearance of the means of new broadcasting and the communication medias such as satellite broadcasting or Internet broadcasting.
In the center of the changes in the broadcasting environment is the cable TV.
The cable TV can be said to be the core media which accepts the demand for change and innovation as it is not only the foundation of the 21st century broadcasting and video industry but also the basic media for the high speed information highway.
If the SO and the cable community antenna television are integrated due to the revision of the Broadcasting Act or if the certain relation is established or the program’s flexible window is expanded through the satellite broadcasting, the economical foundation for the cable TV industry would expand a lot along with the expansion of audience.
On the other hand, if the digitalization of the terrestrial broadcasting and the satellite broadcasting are conducted in full swing, there would be no clear difference in the broadcasting environment between the media and the competition between the media would get more severe.
By actively dealing with the change in the environment, the cable TV will lead the information community not only as the multi-channels professional broadcasting but also the core media providing advanced IT services such as Internet, home shopping, remote education and remote diagnosis.
The digital broadcasting of high definition and quality sound is made of various channels showing the genres proper to the customer’s taste and the audio broadcasting. Like the video player, the customer can realize the fast forwarding and rewinding and enjoy the latest movies through VOD services.
In addition, it supports the interactive data broadcasting service which can be made on television in the fields of weather, traffic, securities, medicine, entertainment and sports, and TV texting services. Viewers can vividly hear the sound and watch the broadcasting as if you were in a theater as it adopts the dolby stereo.
Cable TV is not simply a relaying broadcasting system. Currently, it produces its own programs and transmits them through cable.
The broadcasting targets a large unspecified public audience as done by the conventional television media. On the other hand, the cable TV targets a segmented audience with professionally produced programs, which is the concept of narrowcasting.
Accordingly, the cable TV can achieve professionalism in the channel and make each channel get a unique program so that the viewers can select the channel to their own taste to get the proper information.
Unlike the internet connection method using the conventional telephone modem, it is the service providing the internet via HFC net which combines the broadband backbone network with the high quality cable TV network.
It enables the internet telephone service in addition to the high speed internet service through the cable TV network. Granted with the number 070, it can now make and receive phone calls.
The cable broadcasting advertisement is a multiple channel media and has a lot of advantages such as segmented target, low cost, high purchasing power and memorizing power, multiple forms of advertisements and frequent exposures.
Media is a program provider (PP) established in Jan. 2009 by Hyundai HCN, which is the multiple system operator (MSO) under the Hyundai Department Store Group.
Hyundai Media enhances the viewer’s satisfaction through various contents and tries to gain the trust of viewers.
In addition, it started to transmit the first Chinese HD broadcasting in June 2009 with high definition, high quality, and the latest trendy programs. It also provides the data broadcasting services to the area where Hyundai HCN provides services
and provide the services which are proper for interactive multimedia. Hyundai Media plans to provide the viewers with more diverse and convenient services.
Distribution of video contents in the domestic media market through the acquisition of various kinds of video contents and providing the paid VOD service business to the general public